Turning every step into support for military families, Project EverGreen is proud to announce the return of its You Move, We Mow Challenge – a nationwide fundraiser that directly supports military families through its flagship program, GreenCare for Troops.
More than just a fitness challenge, You Move, We Mow connects personal activity with real-world impact helping ensure that the families of deployed service members receive reliable, professional lawn and landscape care at no cost.
During GreenCare for Troops Awareness Week, June 21–27, 2026, participants are encouraged to commit to 20,000 steps in honor of 20 years of service. Whether walking, running, biking, hiking, or even mowing the lawn, every step helps raise funds and awareness for military families nationwide.
Every step taken and every dollar raised helps provide free lawn and landscape services – creating safe, healthy outdoor spaces where kids can play and families can recharge.
The first 100 registrants receive a limited-edition Project EverGreen baseball hat. The hats are sponsored by AMGUARD.
Where Movement Meets Mission
When a service member is deployed, life at home doesn’t slow down. Lawns and yards become one more responsibility for families already carrying a heavy load. For thousands of military families, maintaining a safe and cared-for outdoor space can quickly shift from routine to overwhelming.
That’s where GreenCare for Troops makes a difference and where You Move, We Mow turns everyday movement into meaningful support.
Funds raised through the challenge help:
- Expand services to more military families in need
- Support a growing national network of volunteer lawn and landscape professionals
- Ensure consistent, high-quality care for outdoor spaces that families rely on every day
“Every step taken in this challenge helps ease the load for a military family at home,” said Ki Matsko, program manager for GreenCare for Troops. “It’s a simple act with a meaningful outcome – turning movement into measurable support.”
Why Participate
You Move, We Mow offers individuals and teams a unique opportunity to make an impact:
- Support military families who sacrifice alongside those who serve
- Promote healthier lifestyles through movement and activity
- Advance the mission of creating greener, healthier, cooler communities
Participants can recruit coworkers, friends, and families to join, making it both a personal and team-driven effort.
How to Register
Military families are serving – now it’s your turn to support them. Every step you take supports a family at home. Register, share, and step up to be part of a movement that delivers real impact – one yard, one step at a time.
- Register: https://bit.ly/3wnH2N6
- Cost: $30 per participant
- Bonus: The first 100 registrants receive a limited-edition Project EverGreen baseball hat
Real Impact, Real Voices
Participants from across the industry continue to rally behind the cause:
“Our team loved combining movement with purpose. It’s a powerful way to stay active while supporting military families who give so much.”
— Beth Berry, Advanced Turf Solutions, Project EverGreen Board President
“Participating is a small but meaningful way to recognize the sacrifices made by military members and their families.”
— Sarah Spatola, Turfgrass Producers of Florida, Project EverGreen Board Vice President
Join the Mission – Become a Volunteer Today!
Are you ready to give back to our military heroes through the power of landscaping? Sign up today and make a meaningful difference!
Thank You to Our Generous Supporters
The Title Sponsor of the GreenCare for Troops program is Nufarm, while BOSS Snowplow proudly sponsors SnowCare for Troops.
Our Platinum Partners include Toro, SiteOne Landscape Supply, and Heritage Landscape Supply.
The Silver Partner is Arborjet/Ecologel and our Affiliate Partners include the Connecticut Grounds Keepers Association and the Florida Nursery, Growers and Landscape Association.
GreenCare for Troops is proudly endorsed by the National Association of Landscape Professionals.
Join us today and be part of something bigger.
