Leading the Next Chapter: A Conversation with Project EverGreen Board President Beth Berry

Project EverGreen is entering an exciting new chapter, one built on more than two decades of serving military families, revitalizing community green spaces, and bringing the green industry together around a shared purpose.

As the organization continues to expand its impact, including assuming leadership of Renewal & Remembrance at Arlington National Cemetery beginning in 2027, strong leadership has never been more important.

Beth Berry, vice president of turf and ornamental at Advanced Turf Solutions and president of Project EverGreen’s Board of Directors, has been an active supporter of the organization for several years. In this conversation, she shares her vision for the future, why volunteer service continues to inspire her, and how the green industry can build on its legacy of giving back.

Q: What is your top priority as Project EverGreen Board President?

A: We are incredibly honored to have been entrusted with leading Renewal & Remembrance into the future of our industry.

My top priority is making sure this is a seamless transition for our volunteers, our sponsors, and, most importantly, the families of our nation’s heroes as we help beautify the hallowed grounds of Arlington National Cemetery. That means successfully leading Renewal & Remembrance into its next chapter beginning in 2027 while continuing to grow the mission of GreenCare for Troops.

To be trusted to work alongside Arlington National Cemetery’s full-time grounds crew is a responsibility we do not take lightly. Ensuring this event continues to showcase our industry’s commitment to excellence and service is essential to the long-term success and sustainability of this remarkable tradition.

Q: What makes Project EverGreen’s volunteer model unique?

A: Project EverGreen mobilizes an entire industry to action.

Our volunteers are lawn care and landscape professionals who show up with their own equipment, their own expertise, and their own time. That hands-on, boots-on-the-ground approach creates a direct connection between the people doing the work and the families and communities receiving it. It’s personal in a way that’s hard to replicate.

Every time I see or read about one of our volunteers serving a deployed military family, I’m reminded there is an opportunity cost for that business owner. That’s one more lawn they aren’t servicing, one more customer they aren’t billing. We never lose sight of that sacrifice, and we deeply appreciate the selfless spirit these companies demonstrate while serving military families.

The same is true for GreenCare for Communities. Our volunteers and donors have transformed neglected parks, athletic fields, and public green spaces into healthy, vibrant places where communities can gather, play, and thrive.

Q: Where do you see the greatest opportunity for Project EverGreen to expand its impact?

A: I’m most focused on reaching more military families through GreenCare for Troops.

We’ve been serving deployed service members and their families for more than 20 years, and the need hasn’t gone away. If anything, it’s grown. Every family we can take one responsibility off the shoulders of is a family that gains a little more peace of mind while their loved one is deployed.

One of my favorite comments we hear from deployed service members is, ‘It’s one less thing I have to worry about while I’m away from my home and family.’ That’s why, in addition to creating a healthier lawn and yard for the family, is exactly why we do this.

Q: How does Project EverGreen strengthen the green industry?

A: Every time our industry shows up for a military family or a GreenCare for Communities project, it reminds people what this industry truly represents. We are skilled professionals, generous neighbors, and dedicated community partners.

That visibility matters. It helps attract the next generation into the profession while changing perceptions about careers in the lawn and landscape industry. We’re demonstrating that this industry doesn’t just create beautiful landscapes, it makes a meaningful difference in people’s lives.

Q: Why is the Clean Air Calculator such an important tool?

A: For a long time, our industry’s impact was something people could see but not always measure.

The Clean Air Calculator changes that. It gives us real, measurable data that quantifies the environmental value of the green spaces our volunteers and partners create and maintain. In many ways, it allows our industry to go on offense by demonstrating the positive environmental benefits we deliver every day.

That matters because donors, sponsors, and communities increasingly want measurable results, not just good intentions. The Clean Air Calculator allows us to provide both.

Q: What role do volunteers, partners, and industry leaders play in Project EverGreen’s future?

A: None of this happens without our volunteers and sponsor and donor partners. They are the momentum behind everything we accomplish.

As we enter this next chapter, I’d encourage every company and every professional in our industry to ask how they can be part of it, whether that’s volunteering through GreenCare for Troops, supporting Renewal & Remembrance, participating in a GreenCare for Communities project, or simply helping spread the word.

This mission has always been bigger than any one organization.

One thing I know for certain is that the green industry fiercely supports and serves one another. Of the thousands of friends and colleagues I’ve met throughout my career, very few originally set out to build a career in lawn and landscape. Yet here we all are. This industry has a way of drawing people in, and once you’re here, it’s the people who make you stay. Your customers. Your employees. Your industry friends.

If I’m successful as Board President, Project EverGreen will dramatically expand the number of volunteers, partners, and supporters helping us maximize our impact.

Buckle up. The best is yet to come.

Get Involved with Project EverGreen

To learn more about Project EverGreen’s initiatives and how you can get involved, visit https://projectevergreen.org/