TOCA Volunteers and Project EverGreen Help Cleveland Park Bloom Again

TOCA volunteers and Project EverGreen helped Cleveland’s Helen Simpson Park bloom again as green industry communications professionals from across the country came together on April 29 to revitalize the Cleveland green space through a collaborative day of community service, landscape enhancements, and neighborhood stewardship.

Read More About Helen Simpson Park’s Transformation Through the Years

Led by Project EverGreen, the community refresh project brought together volunteers and industry partners including Yardmaster and Turf Pride Lawn Care to enhance one of the valued green spaces near Cleveland’s Shaker Square neighborhood.

TOCA volunteers - Project EverGreen

Turf and Ornamental Communicators Association (TOCA) volunteers Together, these partners continue to demonstrate how the green industry can create lasting impact well beyond the landscape itself.

The project focused on planting enhancements, landscape bed improvements, pruning, edging, and general park cleanup to create a cleaner, safer, and more welcoming environment for residents and visitors. Project EverGreen originally renovated the park in 2022 with a much-needed facelift to enhance the aesthetic appearance, vibrancy and accessibility to the park. Since then, The Morelands Group, a volunteer group of neighborhood residents, waters the plants, picks up litter and keeps a close eye on their beloved park.

A key component of the volunteer effort included members of the Turf and Ornamental Communicators Association (TOCA), which held its annual conference in Cleveland during the final week of April. TOCA members include writers, editors, podcasters, public relations professionals, marketers, and communications leaders representing companies and organizations across the green industry.

The annual meeting combined professional development, networking, industry education, and hands-on experiences throughout the Cleveland area. As part of the conference, TOCA members wanted to give back to the host city through a meaningful community service project focused on improving a neighborhood park and supporting local residents.

The project was supported through generous plant material donations from Bremec Nursery, Lake County Nursery, Willoway Nurseries, and LaCava Landscape, whose contributions helped transform key areas throughout the park.

The day also highlighted the importance of maintaining healthy green spaces in urban neighborhoods; places that improve community pride, support environmental health, and provide gathering spaces for families and residents.

“This was a wonderful opportunity for TOCA members to get their hands dirty, give back to the host city, and see firsthand how neighborhood parks help bring communities together,” said Cindy Code, executive director of Project EverGreen. “It was especially meaningful to have green industry communicators volunteer their time and talents to help create a more welcoming space for local residents.”

“What a wonderful day at Helen Simpson Park last week,” said Meg Weingart of the Morelands Group. “Thank you so much for bringing TOCA members, Yardmaster, Turf Pride, and of course Project EverGreen to our park. It really meant a lot to us, and the park looks fantastic.”

Susan Rotatori of the Morelands Group also shared her appreciation for the project and volunteers.

“The Morelands Group cannot thank Project EverGreen enough for all the donated wonderful plants and all the people power to get it planted and landscaped,” said Rotatori. “The park never looked so inviting and beautiful. We’re a little park, but it means so much to many.”

Volunteers worked side-by-side with community stakeholders to install new plant material around the park fountain and sidewalk areas, edge landscape beds, prune shrubs, remove debris, and refresh the appearance of the park ahead of the busy spring and summer seasons.

Projects like Helen Simpson Park reflect Project EverGreen’s ongoing commitment to creating greener, healthier, cooler communities through collaborative green space revitalization efforts nationwide.

Project EverGreen extends sincere appreciation to all volunteers, donors, and partners who helped make the day possible:

Get Involved

Ready to make a lasting impact beyond your own lawn? Join Project EverGreen in restoring and sustaining healthy green spaces for communities in need. Whether you volunteer your time, become a program sponsor, or make a donation, your support helps transform underperforming turf into vibrant, functional spaces that improve quality of life.

Get involved with a community park renovation project and be part of creating greener, healthier, cooler communities.

 

How to Fix a Severely Neglected Patchy Lawn or Athletic Field

How to fix a patchy, thinning lawn or athletic field starts with understanding that the problem is often more than cosmetic. In many cases, thinning turf is a sign of underlying stress in the soil, turf health, or maintenance routine. For homeowners, as well as park and municipal maintenance crews, restoring neglected turf requires a thoughtful, step-by-step approach grounded in sound agronomic practices.

At Project EverGreen, we’ve seen firsthand through our GreenCare for Troops initiative and GreenCare for Communities projects how even the most worn, compacted, and underperforming lawns and turf areas can be revitalized into healthy, functional green spaces that serve military families and their communities.

Start with the Root Cause

Before applying quick fixes, it’s critical to understand why a lawn or turf area has become patchy. Common causes include:

  • Soil compaction from foot traffic or equipment
  • Poor soil quality or nutrient deficiencies
  • Inadequate irrigation or inconsistent watering
  • Pest or disease pressure
  • Improper mowing practices

In parks and athletic fields, these issues are often intensified by heavy use and limited recovery time.

Improve Soil Health First

Healthy turf starts below the surface. One of the most effective first steps is core aeration to relieve compaction and improve oxygen flow, water infiltration, and nutrient uptake.

In many GreenCare for Communities revitalization projects, aeration is a foundational step. Loosening compacted soil allows grassroots to expand and creates the conditions needed for recovery across lawns, parks, and sports fields.

Following aeration, conduct a soil test to determine pH and nutrient levels. Based on the results, apply the appropriate fertilizers or soil amendments to correct imbalances.

Overseed to Rebuild Turf Density

Once the soil is prepared, overseeding helps fill in bare or thin areas with new, vigorous grass. Select seed varieties suited to your region, sun exposure, and expected use levels.

For parks and athletic fields, durability is critical. Grass blends designed for high-traffic tolerance can significantly improve long-term performance. In Project EverGreen revitalization efforts, overseeding has helped transform worn-out turf into dense, resilient surfaces that hold up under daily use.

Establish a Consistent Watering Plan

Watering practices can make or break a turf recovery effort. Deep, infrequent watering encourages deeper root growth, while shallow watering can weaken turf.

For homeowners and maintenance crews alike, consistency is key. Early morning irrigation helps reduce evaporation and disease risk. In larger public spaces, optimizing irrigation systems or schedules can quickly improve turf health.

Adjust Mowing Practices

Mowing plays a major role in maintaining healthy grass across lawns, parks, and athletic fields. Cutting too short stresses the plant and leaves soil exposed to weeds and heat.

Maintain proper mowing height based on grass type and avoid removing more than one-third of the blade at a time. Sharp mower blades are essential to prevent tearing, which can invite disease.

Address Traffic and Use Patterns

In parks and athletic fields, repeated foot traffic is often the primary cause of thinning or bare spots. Where possible, redirect traffic, install designated walkways, or rotate field use to give turf time to recover.

Project EverGreen has partnered with municipalities to restore high-use areas, demonstrating that combining turf renovation with smart space planning leads to longer-lasting results.

Stay Consistent for Long-Term Results

Reviving a neglected lawn or turf area doesn’t happen overnight. It requires consistent care, seasonal adjustments, and ongoing monitoring. The payoff, however, is significant – healthier grass improves appearance, usability, and environmental benefits such as cooling, air quality, and stormwater management.

Through GreenCare for Troops and GreenCare for Communities, Project EverGreen continues to transform underperforming lawns for military families, parks, and athletic fields into vibrant community assets. Whether you’re managing your own yard or maintaining public green space, the same principles apply start with the soil, follow a proven process, and stay committed to long-term turf health.

Get Involved

Ready to make a lasting impact beyond your own lawn? Join Project EverGreen in restoring and sustaining healthy green spaces for military families and communities in need. Whether you volunteer your time, become a program sponsor, or make a donation, your support helps transform underperforming turf into vibrant, functional spaces that improve quality of life.

Get involved with a community park renovation project or the GreenCare for Troops initiative, and be part of creating greener, healthier, cooler communities.

 

Shared Values and Measurable Impact: How Hunter Industries and Project EverGreen Are Advancing Healthier Communities

Shared values and measurable impact are at the heart of the long-standing partnership between Hunter Industries and Project EverGreen. Together, both organizations recognize that healthy, well-managed landscapes do more than enhance curb appeal, they strengthen communities, support environmental resilience, and improve quality of life.

In this Project EverGreen Partner Q&A, Warren Gorowitz, Director of Sustainability and Social Impact at Hunter Industries, shares how a commitment to responsible water management and community investment continues to drive meaningful progress for green spaces across the country.

What inspired Hunter to get involved, and why has that commitment remained strong over the years?

Hunter Industries has always believed that healthy landscapes are essential to thriving communities. Our involvement with Project EverGreen was a natural extension of that belief, supporting an organization that champions the environmental and social value of green spaces aligns closely with our purpose. What has kept that commitment strong is the tangible impact Project EverGreen delivers. Whether it is revitalizing community parks or supporting military families through GreenCare for Troops, their work consistently demonstrates how landscapes improve quality of life. That combination of shared values and measurable outcomes continues to reinforce our long-term partnership

Shared Values and Measurable Impact - Project EverGreen

Healthy, well-managed landscapes do more than enhance curb appeal – they strengthen communities, support environmental resilience, and improve quality of life. That shared commitment is what brings Hunter Industries and Project EverGreen together, including Hunter’s support of the 2017 ballfield renovation in San Marcos, California – home to the company’s headquarters.

How does Project EverGreen’s mission align with Hunter Industries’ approach to sustainability and responsible water management?

Project EverGreen’s focus on the environmental, social, and economic benefits of green spaces closely mirrors Hunter’s holistic approach to sustainability. At Hunter, we think about sustainability not just in terms of resource efficiency, but in how landscapes contribute to climate resilience, human well-being, and community vitality. Responsible water management is central to that, ensuring landscapes are both beautiful and efficient. Project EverGreen helps elevate that conversation by highlighting the broader value of managed green spaces and reinforcing that well-designed and properly maintained landscapes are part of the solution, not the problem.

Why is it important for companies like Hunter to support initiatives that demonstrate the real-world value of managed landscapes?

There is often a disconnect between perception and reality when it comes to landscapes. Initiatives like the Clean Air Calculator and community revitalization projects help quantify and visualize the real benefits, including carbon sequestration, temperature reduction, and improved mental health. For companies like Hunter, supporting this work is critical because it brings credibility and clarity to the role our industry plays. It helps shift the narrative from landscapes as purely aesthetic to landscapes as essential infrastructure. That understanding is key to driving better policy, smarter water use, and more sustainable practices overall

Why is it important for industry leaders to give back and invest in the communities they serve?

The green industry is uniquely positioned at the intersection of environment and community. The work we do shapes the spaces where people live, gather, and connect. With that influence comes a responsibility to give back. When industry leaders invest in communities, whether through volunteerism, funding, or partnerships, they help ensure that the benefits of green spaces are accessible to everyone. It also strengthens the industry itself by building trust, demonstrating value, and inspiring the next generation of professionals. Giving back is not just the right thing to do, it is essential for long-term impact and relevance

What opportunities do you see for continued collaboration between Hunter Industries and Project EverGreen?

Looking ahead, there is a strong opportunity to deepen our collaboration around education, advocacy, and measurable impact. As water scarcity and climate pressures continue to evolve, we can work together to promote best practices in sustainable landscape design and irrigation. Expanding tools that quantify environmental benefits, supporting more community-based projects, and elevating the role of efficient water use in healthy landscapes are all areas where we can make a meaningful difference together. Ultimately, our shared goal is to ensure that green spaces remain a vital, sustainable part of communities across the country, and that is a mission we are excited to continue advancing with Project EverGreen.

Warren Gorowitz, CLIA, EMSL is Director, Sustainability and Social Impact for Hunter Industries – a GreenCare for Communities donor partner. He is member of Project EverGreen’s Advisory Council.

Join the Mission – Learn More About Project EverGreen

Whether you volunteer, partner, or advocate, you play a role. Explore how you can get involved and discover the impact of green spaces in your own community. Because when we can measure the difference, we can multiply it.

Learn more about our initiatives and programs, and see where you can lend your time and talents.

 

 

Every Day Is Earth Day: How Project EverGreen Turns Purpose into Action

Every day is Earth Day for Project EverGreen. Earth Day is a powerful reminder of our shared responsibility to care for the planet. At Project EverGreen, that responsibility isn’t limited to a single day – it drives our work every day. Our focus is simple: create and sustain healthy green spaces that benefit people, communities, and the environment.

From Awareness to Action and Now, Measurement

Lawns, landscapes, parks, and managed green spaces are more than aesthetic. They actively:

  • Sequester carbon
  • Improve air quality
  • Reduce urban heat
  • Manage stormwater
  • Support healthier communities

What’s new and critical is the ability to measure that impact in real terms. That’s why Project EverGreen developed the Clean Air Calculator.

The Clean Air Calculator translates green space into tangible environmental benefits: quantifying carbon sequestration, clean air production, and the number of people positively impacted. It turns something people value into something they can see, understand, and advocate for.

Because protecting green space is no longer just about belief, it’s about proof.

Supporting Military Families Through GreenCare for Troops

Environmental stewardship and community support go hand in hand. Through GreenCare for Troops, lawn and landscape professionals volunteer their services to maintain outdoor spaces for military families with a deployed service member. The impact is immediate and meaningful:

  • Reduces stress for families
  • Maintains safe, usable outdoor spaces
  • Ensures landscapes continue delivering environmental benefits

Healthy, maintained lawns don’t just look better, they function better for families and the environment alike.

Revitalizing Public Spaces Through GreenCare for Communities

Across the country, Project EverGreen transforms underperforming parks, athletic fields, and shared green spaces into thriving community assets. These projects go beyond visual improvement and deliver the following:

  • Restore soil and turf health
  • Introduce sustainable landscaping practices
  • Create cooler, safer, more functional environments

And increasingly, tools like the Clean Air Calculator help demonstrate the long-term environmental return of these investments.

A Collective Effort with Real Results

This work is powered by a network of partners, volunteers, and industry professionals committed to a common goal: advancing environmental stewardship through action. Together, we’re not just improving spaces. We’re elevating the conversation around the value of green spaces by pairing on-the-ground impact with measurable outcomes.

Beyond Earth Day

Earth Day sparks awareness. But lasting change requires consistency and accountability. At Project EverGreen, every day is Earth Day. And today, we’re doing more than acting – we’re quantifying the difference healthy green spaces make.

Join the Mission – Learn More About Project EverGreen

Whether you volunteer, partner, or advocate, you play a role. Explore how you can get involved – and discover the impact of green spaces in your own community. Because when we can measure the difference, we can multiply it.

Learn more about our initiatives and programs, and see where you can lend your time and talents.

More About the Clean Air Calculator

What is the Clean Air Calculator?

The Clean Air Calculator is a tool that measures the environmental benefits of green spaces including lawns, landscapes, parks, sports fields, golf courses and more.

How does the Clean Air Calculator work?

The Clean Air Calculator is a web-based mapping tool that measures the positive environmental impact of plants – specifically lawns, trees and shrubs – on a property. The Clean Air Calculator combines geographic information system (GIS)-based interactive maps with a scientific data model to identify the value of actual green space in cities, neighborhoods, communities and individual properties. After the mapping is completed, the tool tallies the measurements and estimates the environmental benefits of that property.

Who can use the Clean Air Calculator?

Anyone! Homeowners, service professionals, schools, municipalities, parks can all benefit from using the Clean Air Calculator, to name a few.