SnowCare for Troops Debuts Updated Volunteer Marketing Guide

The SnowCare for Troops message reaches thousands of people, and with your help, it can reach even more with the debut of the new SnowCare for Troops Marketing Guide. The guide is designed  to provide volunteers, sponsors, in-kind donors and other stakeholders with the tools and resources needed to effectively promote their participation and support of the program.

This comprehensive guide covers a range of topics, including social media and email marketing, website promotion, and media outreach strategies. Whether you’re a seasoned volunteer or new to the program, this guide is a valuable resource to help you make a meaningful impact. The guide was created for you and can be used to supplement existing or new promotional efforts.

“Empowerment is the key to using our new volunteer marketing guide. It’s not just a tool; it’s a roadmap to amplify your voice, extend our reach, and make a tangible impact in our community,” said Ki Matsko, program manager for GreenCare and SnowCare for Troops. “Dive in, explore, and let your creativity and passion shine through!”

The goal is to make amplifying our message and your company’s participation as easy and empowering as possible. We encourage you to explore the guide and use its insights to enhance your volunteer experience.

Contact us at info@projectevergreen.org with your efforts and a company logo (or take a selfie if you’re educating customers and community members), and we’ll make sure to share it through our social media outlets.

Thank you for your continued dedication and support. Together, we can achieve great things.

About SnowCare for Troops

SnowCare for Troops, celebrating its 15th year in 2025, is a nationwide outreach program sponsored by Project EverGreen  to provide snow and ice removal services for families of deployed military personnel.

BOSS Snowplow is the Title Sponsor of the SnowCare for Troops program.

SnowCare for Troops is endorsed by the National Association of Landscape Professionals

How can military families request services?

Families may register online for SnowCare for Troops or by calling Project EverGreen’s Ki Matsko (kimatsko@projectevergreen.com), Nici Trem (nicitrem@projectevergreen.com) and Shelley Kane (shelleykane@projectevergreen.com) at 888.611.2955.

Why are snow removal services important to military families?

Snow removal services from SnowCare for Troops offer practical, emotional, and safety benefits, making life a little easier for military families during deployment.

• Reduced Stress for Families: When a military member is deployed, the spouse or family left behind often must manage all household responsibilities alone. SnowCare for Troops ensures that this aspect of home maintenance is taken care of, reducing stress and freeing up time for other responsibilities, such as childcare or work.
• Safety: Snow and ice can create hazardous conditions, making it difficult or dangerous to leave the home. Snow removal ensures that driveways, sidewalks, and entryways are cleared, reducing the risk of accidents for family members, especially children and elderly relatives.
• Time Management: Many military families have young children or other demanding responsibilities. Snow removal can be time-consuming and physically exhausting. The SnowCare for Troops program allows families to focus on daily tasks, especially when time is already stretched thin due to the absence of the deployed family member.
• Community Support: Snow removal services provided by SnowCare for Troops can be a meaningful way to support families facing the challenges of deployment. These services offer tangible help and show solidarity with the sacrifices these families make.
• Health and Wellness: Physical exertion involved in clearing snow, particularly during heavy snowfalls, can pose a health risk, especially for family members who may not be accustomed to such labor. SnowCare for Troops services ensure that families aren’t put at risk of injury or exhaustion.