Our voices are stronger together. Help Project EverGreen spread the message.
Project EverGreen is excited to announce the debut of our new GreenCare for Troops marketing guide for volunteers, sponsors, in-kind donors and other stakeholder promote designed to provide you with the tools and resources needed to effectively promote our cause and initiatives.
This comprehensive guide covers a range of topics, including social media and email marketing, website promotion, and media outreach strategies. Whether you’re a seasoned volunteer or new to the program, this guide is a valuable resource to help you make a meaningful impact. The guide was created for you and can be used to supplement existing or new promotional efforts.
Our goal is to make amplifying our message and your company’s participation as easy and empowering as possible. We encourage you to explore the guide and use its insights to enhance your volunteer experience.
Contact us at info@projectevergreen.org with your efforts and a company logo (or take a selfie if you’re educating customers and community members), and we’ll make sure to share it through our social media outlets.
Program Description
Who
Project EverGreen
Headquartered in Cleveland, Ohio, Project EverGreen is a national non-profit committed to bringing people together to make a difference in how yards, parks and communities creating a greener, healthier, cooler Earth. Project EverGreen initiatives include GreenCare for Troops,™ SnowCare for Troops,™ GreenCare for Communities initiatives, and the Clean Air Calculator™.
Our Sponsors
Nufarm is the title sponsor of the GreenCare for Troops program with and Platinum Partners The Toro Company, SiteOne Landscape Supply, AMGUARD Environmental Technologies, Heritage Landscape Supply Group and Silver Partner Ecologel Solutions for their support.
GreenCare for Troops is endorsed by the National Association of Landscape Professionals.
Our Volunteers
We can’t have a successful GreenCare for Troops program without the support of our volunteers and their contributions to the growing reach and impact on military families of this important program.
What
GreenCare for Troops is a nationwide outreach program sponsored by Project EverGreen and our company to care for lawns and landscapes of families of deployed military personnel.
When
GreenCare for Troops Awareness Week – June 23-29, 2024, was created to raise awareness for the GreenCare for Troops program with local communities and media is an important part of the program.
Why
Parks, lawns, landscapes and maintained green spaces help to mitigate temperature increases in communities and significantly reduce energy use and cooling costs. Project EverGreen’s initiatives – GreenCare for Troops and GreenCare for Communities – have made a significant impact.
Through its nationwide base of professional volunteers, Project EverGreen has connected people, plants, and their communities to maximize the health of grass, plants and trees, which in turn sequesters carbon and cleans the air.
Both initiatives support healthy green spaces in neighborhoods and cities, enabling maintained green spaces to function as the lungs of the city and offsetting the negative effects of a warming environment.
For more information on the benefits of green spaces, visit www.ProjectEverGreen.org
How to Promote Your Participation
Your commitment to being a GreenCare for Troops volunteer deserves to be recognized. Download the infographic for suggestions on how to promote your participation to your customers, employees, and community.
Website
Images and Logos
To help spread the word about the GreenCare for Troops program, download and post the web banner to a high-profile page on your company website, relevant blogs, social media profile pages and/or email communications. This web banner can be used alone or with the event listing and descriptions below that have also been provided for your use.
Please link the banner to the Project EverGreen GreenCare for Troops website: https://projectevergreen.org/greencare-for-troops/
You can incorporate logos and graphics throughout your communications. We have provided a variety of options, including the GreenCare for Troops logo, email banner and social media images, to help build excitement around this important event.
Awareness Week Listing
Place the below event listing on your company website’s homepage, about us pages, blogs or wherever it’s appropriate to make your customers and community aware of your participation in the GreenCare for Troops program.
GreenCare for Troops Awareness Week
June 23-29, 2024
https://projectevergreen.org/greencare-for-troops/
GreenCare for Troops is the only nationwide program exclusively serving families of deployed military personnel. During this week we want to bring heightened awareness to the important work our volunteers and sponsors are doing on behalf of military families.
Website Content
Consider posting this press release or blog to your company website to make your customers and community aware of your participation in the GreenCare for Troops program.
Social Media
Social Media Graphics
When you copy and paste the pre-written posts onto your social media channels (Facebook, LinkedIn and X (Twitter), make sure to include images (download graphics below) to generate even more interest around this important month and proudly demonstrate your participation in this important event.
Social Posts
Help us amplify our message about GreenCare for Troops by engaging with your customers and community on our social media channels: Facebook, X (Twitter), and LinkedIn. These are great avenues to not only help us share the important message of the GreenCare for Troops program, but for you to share the efforts your company is taking to help military families.
Simply copy and paste these pre-written posts onto your social media channels and add an image to generate even more interest and excitement about the GreenCare for Troops program.
Want to take it a step further? You can create your own messages or personalize the below posts all year around.
Project EverGreen Social Media
Facebook and Instagram – @ProjectEverGreen
LinkedIn – @ProjectEverGreen
X – @ProjectEvrGreen
Best Practices to Follow:
- Post at least once a week
- Include the hashtag #GreenCareforTroops
- Use the following, shortened URL for posting the GreenCare for Troops website to any of your social media channels:
https://bit.ly/3MVTMi3
Email Marketing
Email Signature
Include the below sample language and banner in your email signature, linking it here: https://bit.ly/3MVTMi3
Join [company name] in spreading awareness about the importance of assisting military families during a deployment during GreenCare for Troops Awareness Week, June 23-29, 2024. Learn more about how you can be a part of this national program here.
Sample Pass-Along Email
[Subject]: Join [company name] in Celebrating GreenCare for Troops Awareness Week
[Body]:
Hello [Name],
The GreenCare for Troops program provides complimentary lawn care and landscape services to deserving military families. Thriving lawns, trees and plants go beyond aesthetics; they provide military families with a place to relax and reconnect with one another, as well as contribute to a greener, healthier, cooler Earth.
I am proud to announce that [company name] is a volunteer of the GreenCare for Troops program. GreenCare for Troops is the only nationwide program dedicated exclusively to caring for the lawns and yards of military families facing deployment.
I would like to personally invite you to join us in raising awareness about the importance providing these services to military families. With your support, we can raise awareness of the need to create healthy green spaces for military families and relieve the stress of a deployment. Click here to learn more and join us!.
Thank you,
[Name]
[Insert your professional signature block]
Request Vehicle Stickers
How to Order Your GreenCare for Troops Truck Stickers
Show your GreenCare for Troops program pride and promote your company’s commitment to serve families of deployed military personnel with a GreenCare for Troops truck window clings.
Current volunteers can receive two (2) free truck window clings by updating their profile. Please contact a GreenCare for Troops program manager at 888.611.2955
Ki Matsko (kimatsko@projectevergreen.com)
Nici Trem (nicitrem@projectevergreen.com)
Shelley Kane (shelleykane@projectevergreen.com)
Media Talking Points
GreenCare for Troops Media Talking Points and Facts & Figures
Raising awareness for the GreenCare for Troops program with local communities and media is an important part of the program. Please take a moment to read these talking points describing the GreenCare for Troops program prior to contacting the media. When doing an interview, it is a good idea to have a copy of these notes with you for reference.
What is the GreenCare for Troops program?
GreenCare for Troops is a nationwide outreach program sponsored by Project EverGreen and our company to care for lawns and landscapes of families of deployed military personnel.
Who is Project EverGreen?
Headquartered in Cleveland, Ohio, Project EverGreen is a national non-profit committed to bringing people together to make a difference in how yards, parks and communities creating a greener, healthier, cooler Earth. Project EverGreen initiatives include GreenCare for Troops,™ SnowCare for Troops,™ and GreenCare for Communities initiatives, the Our Winning Green Space contest and the TOCA Environmental Communicator of the Year award.
How can military families request services?
Families may register online at the Project EverGreen website or by contact Project EverGreen’s Ki Matsko, Nici Trem and Shelley Kane at 888.611.2955.
Why are green spaces important to military families?
Parks, lawns, landscapes and maintained green spaces help to mitigate temperature increases in communities and significantly reduce energy use and cooling costs. Project EverGreen’s initiatives – GreenCare for Troops and GreenCare for Communities – have made a significant impact.
Through its nationwide base of professional volunteers, Project EverGreen has connected people, plants and their communities to maximize the health of grass, plants and trees, which in turn sequesters carbon and cleans the air.
Both initiatives support healthy green spaces in neighborhoods and cities, enabling maintained green spaces to function as the lungs of the city and offsetting the negative effects of a warming environment. For more information on the benefits of green spaces, visit www.ProjectEverGreen.org.
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Make a Difference by Volunteering
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