Nufarm Renews Its Title Sponsorship of GreenCare for Troops

Studies show that green spaces can have a positive impact on the physical and mental well-being of both adults and children particularly during times of stress.

For military families facing a deployment having access to thriving lawns, trees and plants goes beyond aesthetics. They provide military families with a place to relax and reconnect during the stressful time that accompanies a deployment, as well as contribute to a greener, healthier and cooler yard.

To continue providing services to military families and raising awareness for the nationwide initiative, Project EverGreen announces the renewal of Nufarm’s sponsorship of the GreenCare for Troops program.

Blaine Pinkerton, Nufarm Americas VP Turf & Ornamental, made the announcement and $75,000 check presentation at Project EverGreen’s recent board meeting in Raleigh, North Carolina. This marks the eighth year Nufarm has been the Title Sponsor of GreenCare for Troops.

“Nufarm is proud to continue our support of GreenCare for Troops. This program has impacted hundreds of military families over the years and will continue thanks to the great work of the Project EverGreen team and our partners across the industry,” said Pinkerton.

GreenCare for Troops, which is celebrating its 18^th year in 2024, provides complimentary lawn care and landscape maintenance services to military families with an active duty deployed service member. The program is not only helping create healthy, sustainable green spaces across the country but contributing to the improved social, mental, and physical well-being of military families.

Through its nationwide base of volunteers, Project EverGreen has connected people, green spaces and their communities to maximize the health of grass, plants, and trees, which in turn sequesters carbon and cleans the air.

GreenCare for Troops, along with the GreenCare for Communities initiative supports healthy green spaces in neighborhoods and cities, enabling maintained green spaces to function as the lungs of the city and offset the negative effects of a warming environment.

Since January 2023, GreenCare for Troops has added nearly 200 new volunteers and more than 1,000 military families to the program. Combined with its sister program, SnowCare for Troops, GreenCare for Troops volunteers deliver lawn care and landscape services valued at $16 million annually to military families across the United States.

Longevity of its volunteers is another hallmark of the program. 688 volunteers have been with the program for more than eight years while 447 volunteers have been delivering services to military families for more than 12 years.

Nufarm’s sponsorship will be directed to activities that enhance and expand the program including increased outreach for volunteer recruitment and communications to families, volunteers, and the media, as well as adding promotional and logistical resources required to grow the GreenCare for Troops database and serve more military families.

“Nufarm’s incredible ongoing support to this invaluable program is making a significant difference in the lives of military families and contractor volunteers across the country,” said Cindy Code, Project EverGreen Executive Director. “This ardent support has helped GreenCare for Troops build upon its success and, ultimately, bring safe and healthy yards and landscapes to families in need of relief and peace in a green setting.”

In addition to Nufarm as the Title Sponsor, Platinum Partners include Toro, SiteOne Landscape Supply, AMGUARD Environmental Sciences  and Heritage Landscape Supply. The Silver Partner is Arborjet/Ecologel.

Affiliate Partners include the Connecticut Grounds Keepers Association and the Florida Nursery, Growers and Landscape Association.

GreenCare for Troops is endorsed by the National Association of Landscape Professionals