Joe Shooner - President - Focal Point Communications

Joe is President of Focal Point Communications in Cincinnati Ohio. Focal Point is a second-generation advertising and marketing company, serving primarily small and medium sized service businesses with their marketing and communications needs.

Joe is a graduate from the University of Cincinnati College Conservatory of Music, and lives in Cincinnati with his wife and two children.

Dan Carrothers - Past President - FMC Corp.

DanCarrothersFormer Business Unit Manager for the Pest Control Solutions (PCS) group for BASF, Dan Carrothers has responsibility for managing the overall pest control business including termite and general insect. Prior to this, Carrothers was the chief operating officer (COO) for DATACORE Marketing LLC, with responsibility for managing all day-to-day operations as well as all operations employees; supporting quality control, client services, and business development; and overseeing the processes for hiring, training, and retaining employees as a member of the senior management team. Prior to his role at BASF and DATACORE, Carrothers led the Green business for Bayer Environmental Science in Research Triangle Park, North Carolina. Carrothers has also worked in various roles with both Monsanto Canada Inc. in Winnipeg as well as Esso Petroleum Canada in Winnipeg, Toronto, and Edmonton. Carrothers is married to wife Kim and they have two children; Lindsay and Ryan.

Michael Maravich - Vice President - Sipcam Agro USA

Michael Maravich is vice president of the US Specialty Business at Sipcam Agro USA, Inc., a company proud to play an important role in the production, distribution, and marketing of plant protection products in the agricultural, turf, ornamental industries, as well as in the material preservation industry. Headquartered in Durham, North Carolina, Sipcam Agro USA, Inc. is owned by the Sipcam Oxon Group, an Italian company recognized worldwide for formulation and manufacturing expertise. Prior to his role at Sipcam Agro USA, Maravich had various strategic roles in sales, marketing and product development for LESCO/John Deere, Arysta Lifescience and Primera, Inc. Along with Maravich’s support of Project Evergreen, he also dedicates his time to the RISE organization as a contributor to the Communications Committee. Maravich earned his degree from The Ohio State University and resides in sunny La Quinta, California.

Mike Dauer - Secretary/Treasurer - Real Green Systems

Dauer’s career in direct marketing and data management spans 25 years. Focusing primarily on Lawn Care, but including other service industries as well, Dauer has helped companies of all sizes market their businesses and gain new customers to create healthy green space. His active involvement in national associations such as PLANET, PLCAA, NPMA and OLCA lends fresh perspective to his marketing techniques, while keeping him abreast of the latest industry technology and trends. Since joining Real Green Systems eight years ago, Dauer has toured the U.S. helping thousands of customers market and grow their businesses through the use of direct marketing and data management strategies. dauer and his wife, Tami, have been married for over 31 years and have two adult children. When not working, he enjoys working in his yard, spending time with his family, boating and golfing.

Board of Directors

Scott Bills - Sports Field Solutions

With over 30 years’ experience, Scott Bills, CSFM expertly designs, builds, renovates and maintains natural and synthetic athletic fields. Since April 2008 when he founded Sports Field Solutions, LLC, Bills has been evaluating and making recommendations for improvements in safety, playability and appearance to hundreds of sports field managers throughout New Jersey and across the country.



Sean Casey - Nufarm

SeanCasey Sean Casey is vice president of sales with Nufarm Turf and Ornamental. A graduate of Purdue University, Casey is actively involved with RISE and NALP. He resides in Greenwood, Ind. with his wife, Ellen and two daughters, Lauren and Rachel.



George Furrer - United Turf Alliance

Furrer is the Chief Executive Officer at United Turf Alliance (UTA), a consortium of U.S. turf and ornamental distributors dedicated to selling a portfolio of post-patent and leading-edge chemical technologies to today’s discriminating turf professional under the ArmorTech® and Optimizer® brand names. Furrer earned degrees in Turfgrass Management from The Ohio State University and Marketing from Franklin University.


Fred Haskett - The Harvest Group

FredHaskett Fred Haskett, Is a Green Industry veteran who has more than 40 years of professional management experience leading and developing regional multi-state and multi-unit companies. Haskett, has had a diverse career spanning both the lawn care and landscape maintenance industry segments. He is an experienced senior leader with significant experience in operations, finances, sales, marketing and franchising. He has previously served three terms on the Board of Directors of NALP with two terms as Chairman of the Lawn Care Specialty Group, and he was the Professional Lawn Care Association’s representative to the Landscape Maintenance Specialty Group as part of the ALCA / PLCAA Merger in 2005. In 2006 Haskett was honored by his peers by being named a TRAILBLAZER For Lifetime Green Industry Achievement by Professional Land Care Network. Haskett’s certifications include: Landscape Industry Certified Manager through NALP, Certified Turf Grass Professional through PLCAA and is a Certified Arborist through ISA.

Kevin Laycock - FMC

Kevin Laycock has been in the specialty agriculture industry for 13 years. In his current role at FMC Corporation, he leads the marketing team and oversees all marketing activities, including brand management, product launches, strategic planning, and pricing for both the Turf & Ornamental and Pest Control markets. Prior to joining FMC in 2015, Laycock spent over 10 years at Bayer Environmental Science as a National Account Manager in the Turf & Ornamental and Consumer Lawn & Garden businesses giving him experience in both B2B and B2C sales and marketing. Laycock has volunteered with the Make-A-Wish Foundation and The First Tee, which educates children on core life values through the game of golf. Laycock holds a Bachelor of Science degree from East Carolina University and a Master of Business Administration (MBA) from the University of North Carolina at Chapel Hill. He resides in Cherry Hill, NJ and is based out of FMC’s headquarters in Philadelphia, PA. He is married to wife Megan and they have two children, Owen and Quinn.

Doug Obermann - PBI-Gordon Corporation

DougObermannDoug Obermann currently the Vice President of Sales for Gordon’s Professional Turf & Ornamental Products at PBI-Gordon Corporation. He has been with PBI/Gordon for 29 years and has worked as a product manager; in research and development; as a field sales representative; and key account management. Raised on a farm in SE Missouri, Obermann taught Introduction to Agronomy classes as a teaching assistant at Iowa State University, where he earned his Masters degree in Agronomy. Obermann earned a Bachelor of Science degree with a double major from University of Missouri. He resides in Kansas City, Missouri.

George Roberts - Quicken Loans Community Invest Fund

George Roberts is the Director of Public Space for the Quicken Loans Community Investment Fund. In this role, George leads QLCIF’s investments in the  redevelopment and operation of parks, streets, plazas, alleys, bike lanes, libraries, and other civic  infrastructure throughout the city of Detroit.   Prior to joining Quicken Loans, George lived in New York City and worked for the national leader in public space redevelopment, Biederman Redevelopment Ventures. In this role, George led the creation and  redevelopment  of award-winning public spaces across the country including Klyde Warren  Park (Dallas, Texas), LeBauer  Park (Greensboro, North Carolina), and Occidental Square (Seattle, Washington).  

George is member of the board of NextGen Detroit at the  Jewish Federation of Metropolitan Detroit, The Well, the Roosevelt Park  Partnership, the Detroit Greenways Coalition, and the Founders Junior Council at the Detroit Institute of  Arts.  

George attended the University of Michigan earning a bachelors degree in Urban and Metropolitan Studies and a Graduate Certificate in Real Estate Development from Ross School of Business / Taubman College of Architecture and Urban Planning.   George is originally from Birmingham, Michigan and lives in downtown  Detroit.

Brad Seipel - M /A /R /C Research

Throughout his time in the marketing research field, Brad Seipel has worn many hats, holding the positions of phone room supervisor, analyst, moderator and account director—giving him a unique understanding of both the researched consumer and the analytic process. He offers clients experience in both quantitative and qualitative research methods spanning various client groups including consumers and business professionals. Seipel is known for designing marketing research solutions that address clients’ business and information needs and providing actionable results. Seipel is consistently recognized for his commitment to providing superior client service and for creating strong client relationships. He has supported clients in a wide range of industries including: agri-business, animal health, education, life science, consumer goods, tobacco, and financial services.

Takisha Truss - BASF

Takisha Truss is the marketing manager for U.S. Turf & Ornamentals at BASF, the world’s largest chemical company focused on creating chemistry for a sustainable future. Truss rejoined BASF June 2018, bringing her extensive experience creating and implementing strategic, global, integrated marketing plans. Truss earned a Bachelor of Business Administration from the University of Georgia and a Master of Business Administration from Wayne State University. She resides in Raleigh, NC.

Bill Vogel - Spring Valley

BillVogelVogel has been involved in the “green industry” his whole life. He grew up on a dairy farm just outside Milwaukee Wisconsin and later worked with his father in the family farm supply business. After graduating college with a degree in agronomy, Vogel started the Spring Valley division of the family business to work with the lawn care, landscape and golf course markets. Spring Valley now ships throughout the U.S. and the world supplying fertilizer and ice melter products. Supporting the industry, Vogel has been on the boards of The Wisconsin Landscape Contractors, Wisconsin Green Industry Federation, Mid-Am Horticultural Trade Show, Project Evergreen and more. Married with three grown children, Vogel enjoys his four grandchildren, snowboarding, biking and flying his plane.

Alan White - Turf Systems

Alan White is currently the Climate Adaptation Chairman for the Canadian Nursery and Landscape Association and owner of Turf Systems Inc. based in Burlington, Ontario. With over 28 years of business experience White truly believes in maintaining and preserving green spaces for all to enjoy. This belief has kept him busy, both in his business operating Turf Systems Inc. and representing the Canadian Landscape Industry. His efforts have included helping develop the IPM Accreditation Program in Canada as an active member on the IPM Council of Canada’s board of Directors, and In 2004 was elected to the Provincial Board of Landscape Ontario and in 2012 moved to represent Ontario on the Canadian Nursery and Landscape Associations Board of Directors. White embraces many of the challenges facing the green industry today and views them as opportunities for the future. His passion for Project EverGreen has no borders. White feels together we can make a difference globally in ensuring green spaces remain part of our environment, our future and our urban health.

Ashley Williams - TKXS

Ashley Williams is a veteran marketing and sales executive in agriculture with both basic manufacturer and agency experience. She has 10 years of experience with legacy Syngenta companies, both on the seeds and crop protection side, including serving as communications manager, product manager, database marketing manager and the first woman district sales manager globally.

Williams has been with legacy Technekes, (now TKXS since its merger with XSInc), for 15 years heading up Client Services and Business Development. TKXS is a B2B technology and data-driven solutions company that provides data collection, data science, technology and data-enabled marketing, and incentive solutions in the agriculture, manufacturing and health care businesses.

Williams’ interest in lawn and landscape expands beyond her TKXS work life into her personal life. She and her husband, David, are avid advocates of The Tyler David Williams Memorial Scholarship in honor of her son Tyler through the Community Foundation of Greater Greensboro. Since 2012, seven college scholarships have been awarded to Guilford County High School students who exuded Tyler’s laws of life.

Murray Wingate -Solu-Cal USA

MurrayWingate Murray Wingate is the senior territory manager for Solu-CAL USA’s line of enhanced calcium and humic acid soil amendments. A veteran turfgrass sales, marketing, and production professional, Wingate worked as the marketing and sales manager at Lebanon Turf products for 25 years. Wingate grew up on a dairy farm in the Finger Lakes region of New York and has worked in agriculture or horticulture his whole life. He holds a degree in Agronomy for SUNY Cobleskill and is a Certified Turfgrass Professional from the PLCAA/University of Georgia program.

Advisory Council

Dave Szy - GIE Media - Lawn & Landscape magazine

Pierre Pereira - Billy Goat

Mark DelSantro - UPI Specialty Prodicts

Jason DeSarle - NALP

Harold Enger - Spring-Green Lawn Care

Phil Fogarty - Weed Man

Den Gardner - Gardner & Gardner

Norman Goldenberg - Namrom Consulting

James Gray - Industry Task Force II on 2,4-D Research Data

Dave Hansen - Swanson Russell

Scott Hollister - GCSAA

Lisa Howard - The Toro Co.

George Kinkaid - Turfco

Mark Klossner - BOSS Snowplow

Joe Kucik - Real Green Systems

Karan Banzal - Corteva

Howard Mains - Tactix Government Consulting

Paul McDonough - Koch Turf & Ornamental

Dave Ravel - Syngenta

Lacy Ravencraft - Ewing Irrigation

Stephanie Bruno - PGMS

Mike Sisti - Weed Man

Kevin Laycock - FMC

Steve Trusty - Trusty & Associates

Lynda Wightman - Hunter Industries

John S. Winkleman - Columbia University


Cindy Code - Executive Director

dancarrothers Cindy Code was named Executive Director in January 2011 after serving on the board of directors since 2003. For nearly 30 years, she has been a proactive communicator and journalist within the green industry community. Code’s reputation was established through her two-decade tenure at Lawn & Landscape magazine. In her roles as editor, account manager, publisher and Internet content manager, she was a respected communicator and active participant within the industry. She is an advocate of communicating the many benefits of yards, parks and green spaces, and has demonstrated this through community revitalization projects across the country.

Code joined GIE Media after graduating from Ohio University’s E.W. Scripps School of Journalism with a Bachelor of Science degree in journalism. She is an award-winning journalist honored by the Turf & Ornamental Communicators Association, the American Society of Business Press Editors and the Cleveland Press Club for her numerous contributions to the field.

Ki Matsko - Program Manager, GreenCare and SnowCare for Troops

As program manager for these programs, Matsko works daily to match volunteers nationwide with military families in need. She manages the logistics and schedules of volunteers, while at the same time protecting the privacy and struggles military families are faced with.

Matsko is a graduate of Lake Erie College and has worked in retail management throughout her career. Her oldest son is currently a cadet at the U.S. Military Academy at West Point. She resides in the Cleveland area with her husband and two other children

Nici Trem - Program Manager, GreenCare and SnowCare for Troops

As program manager for GCFT/SCFT, Trem works to match military families with volunteers across the nation. Building relationships with both military families and volunteers are important to her. She feels it is crucial for both families and volunteers to have an actual person they can contact whether it is during the registration process itself, or helping set up services once a match has been made.

Trem is a graduate from Kent State University.


Jeff Fenner - Communications Consultant

Jeff Fenner brings more than 25 years of experience as an award-winning journalist and marketing professional to Project EverGreen. He is responsible for overseeing Project EverGreen’s branding efforts, website content, social media platforms and public relations outreach. Fenner is a partner in B Communications and has previously worked at GIE Media and Meister Media.