Board of Directors


Project EverGreen - Board of directors

Joe Shooner – President

Focal Point Communications

Joe is President of Focal Point Communications in Cincinnati Ohio. Focal Point is a second-generation advertising and marketing company, serving primarily small and medium sized service businesses with their marketing and communications needs.

Joe is a graduate from the University of Cincinnati College Conservatory of Music, and lives in Cincinnati with his wife and two children.

Project EverGreen - Board of directors

Dan Carrothers – Past President

FMC Corp.

Former Business Unit Manager for the Pest Control Solutions (PCS) group for BASF, Dan Carrothers has responsibility for managing the overall pest control business including termite and general insect. Prior to this, Carrothers was the chief operating officer (COO) for DATACORE Marketing LLC, with responsibility for managing all day-to-day operations as well as all operations employees; supporting quality control, client services, and business development; and overseeing the processes for hiring, training, and retaining employees as a member of the senior management team.

Prior to his role at BASF and DATACORE, Carrothers led the Green business for Bayer Environmental Science in Research Triangle Park, North Carolina. Carrothers has also worked in various roles with both Monsanto Canada Inc. in Winnipeg as well as Esso Petroleum Canada in Winnipeg, Toronto, and Edmonton. Carrothers is married to wife Kim and they have two children; Lindsay and Ryan.

Project EverGreen - Businessperson

Kevin Laycock – Vice President/President-Elect

SiteOne Landscape Supply

Kevin Laycock has been in the specialty agriculture industry for 15 years. In his current role a Senior Category Manager at SiteOne Landscape Supply, he oversees the day to day operations of the agronomic maintenance category, which includes Turf & Ornamental, Structural Pest control, combination fertilizers, specialty chemicals & adjuvants, erosion control, and aquatics. He also leads strategic development for the category and manages supplier relations. Prior to joining SiteOne in April 2020, Kevin spent five years at FMC Corporation where he had oversight to all marketing & strategy efforts for the Professional Solutions business in the U.S. & Canada. He also spent 10 years at Bayer Environmental Science in various sales roles in the Turf & Ornamental and Consumer Lawn & Garden businesses giving him experience in B2B and B2C sales and marketing.

Laycock has volunteered with the Make-A-Wish Foundation and The First Tee, which educates children on core life values through the game of golf. Laycock holds a Bachelor of Science degree from East Carolina University and a Master of Business Administration (MBA) from the University of North Carolina at Chapel Hill. He resides in Roswell, Georgia. His wife Megan and he have two children, Owen and Quinn.

Project EverGreen - Ed Laflamme

Fred Haskett – Secretary/Treasurer

Fred Haskett, Is a Green Industry veteran who has more than 40 years of professional management experience leading and developing regional multi-state and multi-unit companies. Haskett, has had a diverse career spanning both the lawn care and landscape maintenance industry segments. He is an experienced senior leader with significant experience in operations, finances, sales, marketing and franchising.

He has previously served three terms on the Board of Directors of NALP with two terms as Chairman of the Lawn Care Specialty Group, and he was the Professional Lawn Care Association’s representative to the Landscape Maintenance Specialty Group as part of the ALCA / PLCAA Merger in 2005. In 2006 Haskett was honored by his peers by being named a TRAILBLAZER For Lifetime Green Industry Achievement by Professional Land Care Network. Haskett’s certifications include: Landscape Industry Certified Manager through NALP, Certified Turf Grass Professional through PLCAA and is a Certified Arborist through ISA.

Board of Directors

Project EverGreen - Business executive

Scott Bills

Board Member

With over 30 years’ experience, Scott Bills, CSFM expertly designs, builds, renovates and maintains natural and synthetic athletic fields. Since April 2008 when he founded Sports Field Solutions, LLC, Bills has been evaluating and making recommendations for improvements in safety, playability and appearance to hundreds of sports field managers throughout New Jersey and across the country.

Project EverGreen - Management

Tim Demerath

Board Member

Tim Demerath is the vice president sales, pest management business unit for PBI-Gordon in Kansas City, Missouri. Prior to joining PBI-Gordon he worked in various roles with Bayer CropScience and the former Beachner Grain. He is a graduate of the University of Nebraska Lincoln from which he holds a Bachelor of Science in business administration and was a member of the Cornhuskers football team.

Project EverGreen - Businessperson

Blaine Pinkerton

Board Member

Blaine Pinkerton is Vice President of Sales, Turf and Ornamental for Nufarm Americas and has been with Nufarm for 13 years, previously holding the roles of Director of Sales and Great Lakes region sales manager.  A 1994 graduate of The Ohio State University, Blaine holds a bachelor of science degree in Agronomy (turfgrass management focus) with a minor in Agri business.  Immediately after college, he spent 4 years as an assistant golf course superintendent followed by 5 years learning sales in the agriculture retail business.  He returned to the Turf and Ornamental business in 2001 with Green Velvet Sod Farms in Dayton, Ohio where he spent 5 years selling to golf courses in Southwest Ohio prior to joining Nufarm.

A lifelong Ohio resident, Blaine lives in Mt. Orab, Ohio 30 miles east of Cincinnati with his wife, Tonia who is a sales director with Mary Kay and their 3 children, Tessa (20) Kellan (17) and Tucker (9).  As a family, they enjoy rooting for the Buckeyes and spending time around water whether that be a pool, a lake or an ocean.  The family is involved with Party with a Purpose which raises money for local charities in Brown County, Ohio as well as the Brown County Pork Producers in addition to other church and community activities.

Project EverGreen - Brian Ashe

George Furrer

Board Member

Furrer is the Chief Executive Officer at United Turf Alliance (UTA), a consortium of U.S. turf and ornamental distributors dedicated to selling a portfolio of post-patent and leading-edge chemical technologies to today’s discriminating turf professional under the ArmorTech® and Optimizer® brand names. Furrer earned degrees in Turfgrass Management from The Ohio State University and Marketing from Franklin University.

Project EverGreen - Hair coloring

Beth Berry

Board Member

Beth Berry, vice president of business development for Real Green Systems, is a 20 plus year service industry veteran, pioneering the customer experience in the lawn care industry in the 80’s and progressing to the Director of Customer Service at Scotts LawnService, the fastest growing division of the Scotts Miracle-Gro Corporation (SMG). A University of Indianapolis graduate, Berry has been certified at a number of prestigious service excellence academies such as Ritz-Carlton Legendary Service, Disney Institute for Service Excellence, and  New York University’s Leading for Engagement and is a Master Certified Trainer for DDI Training Programs. Berry is a member of the National Speakers Association, and enjoys speaking to service organizations inspiring solutions in a dynamic, evolving consumer environment.

Project EverGreen - Portrait photography

Linda Satter

Board Member

Linda Satter is a 30 plus year veteran of the green industry. She is the Specialty Manager Southeast for Sipcam Agro Specialties. Throughout her career in the industry, her focus has been in the turf & ornamental sectors of the market place in rolls ranging from customer service and marketing support to sales and corporate account management where her passion for people and business resides. Originally a native of Indianapolis, Satter and her husband live in  Newnan, Georgia outside Atlanta. She has served as a project management leader for multiple Habitat for Humanity projects. She enjoys cooking, serving the charitable needs of my church, watching SEC college football, spending time with family and friends and enjoying many outdoor activities including scuba diving and spending time relaxing down on the Alabama Gulf Coast.

Project EverGreen - Focal Point Communications

Cayla Chamberlin

Board Member

Cayla Chamberlin is a Program Manager with the Quicken Loans Community Fund. A passionate public space professional, she works to create safe, inclusive, and active parks and public spaces in Detroit, Cleveland, Phoenix, and Charlotte. Chamberlin is a graduate of Michigan State University (Go Green!) and a proud resident of Detroit. In her spare time, you can find her checking out new coffee shops, watching hockey, and traveling.

Project EverGreen - Focal Point Communications

Takisha Truss

Board Member

Takisha Truss is the Customer Marketing Manager – Business Assurance for Bayer Environmental Science. Truss has extensive experience creating and implementing strategic, global, integrated marketing plans. Truss earned a Bachelor of Business Administration from the University of Georgia and a Master of Business Administration from Wayne State University. She resides in Raleigh, NC.

Project EverGreen - Forehead

Alan White

Board Member

Alan White is currently the Climate Adaptation Chairman for the Canadian Nursery and Landscape Association and owner of Turf Systems Inc. based in Burlington, Ontario. With over 28 years of business experience White truly believes in maintaining and preserving green spaces for all to enjoy. This belief has kept him busy, both in his business operating Turf Systems Inc. and representing the Canadian Landscape Industry.

His efforts have included helping develop the IPM Accreditation Program in Canada as an active member on the IPM Council of Canada’s board of Directors, and In 2004 was elected to the Provincial Board of Landscape Ontario and in 2012 moved to represent Ontario on the Canadian Nursery and Landscape Associations Board of Directors. White embraces many of the challenges facing the green industry today and views them as opportunities for the future. His passion for Project EverGreen has no borders. White feels together we can make a difference globally in ensuring green spaces remain part of our environment, our future and our urban health.

Project EverGreen - Carolyn Jarvis

Ashley Williams

Board Member

Ashley Williams is a veteran marketing and sales executive in agriculture with both basic manufacturer and agency experience. She has 10 years of experience with legacy Syngenta companies, both on the seeds and crop protection side, including serving as communications manager, product manager, database marketing manager and the first woman district sales manager globally.

Williams has been with legacy Technekes, (now TKXS since its merger with XSInc), for 15 years heading up Client Services and Business Development. TKXS is a B2B technology and data-driven solutions company that provides data collection, data science, technology and data-enabled marketing, and incentive solutions in the agriculture, manufacturing and health care businesses.

Williams’ interest in lawn and landscape expands beyond her TKXS work life into her personal life. She and her husband, David, are avid advocates of The Tyler David Williams Memorial Scholarship in honor of her son Tyler through the Community Foundation of Greater Greensboro. Since 2012, seven college scholarships have been awarded to Guilford County High School students who exuded Tyler’s laws of life.

Project EverGreen - Focal Point Communications

Boyd Montgomery

Board Member

Boyd Montgomery, CSFM, CSE, is the North American Sports Fields & Grounds Regional Business Manager for the commercial products division of The Toro Company. He has been with Toro for over 14 years. Prior to that, he was the Facilities & Maintenance Director for Sylvania Recreation Corporation in Sylvania, Ohio. Boyd was the co-founder of the Ohio STMA Chapter and is currently serving as the Vice President, Commercial for the National STMA. He has also served as Chairmen of the SAFE Foundation. Boyd was honored by the STMA with the George Toma Golden Rake Award in 1999 and the Harry Gill Award in 2006. He has served on numerous committees and is a frequent speaker around the country. Boyd is also an adjunct professor at Kansas State University.

Advisory Council

Stephanie Bruno – PGMS

Tom Childers – Ewing Irrigation

Mark DelSantro – UPL Ltd.

Ty Ferraro – Control Solutions, Inc.

Phil Fogarty – Weed Man

Den Gardner – Gardner & Gardner

Norman Goldenberg – Namrom Consulting

Warren Gorowitz – Hunter Industries

Scott Hollister – GCSAA

George Kinkaid – Turfco

Mark Klossner – BOSS Snowplow

Jeff Kolbe – Spring-Green Lawn Care

Joe Kucik – Real Green Systems

Howard Mains – Tactix Government Consulting

Chris Moyer – Corteva

Craig MacGregor – NorthCoast Media

Paul McDonough – Koch Turf & Ornamental

Judson McNeil – The Toro Company

Russ Mitchell – Albaugh

Doug Obermann

Pierre Pereira – Billy Goat

Jeff Salem – Swanson Russell

Brad Seipel – MARC Research

Mike Sisti – FMC

Dave Szy – GIE Media

Steve Trusty – Trusty & Associates

Bill Vogel – Spring Valley

Murray Wingate – Growmark FS

John S. Winkleman – Columbia University


Project EverGreen - Hair coloring

Cindy Code

Executive Director

Cindy Code was named Executive Director in January 2011 after serving on the board of directors since 2003. For nearly 30 years, she has been a proactive communicator and journalist within the green industry community. Code’s reputation was established through her two-decade tenure at Lawn & Landscape magazine. In her roles as editor, account manager, publisher and Internet content manager, she was a respected communicator and active participant within the industry. She is an advocate of communicating the many benefits of yards, parks and green spaces, and has demonstrated this through community revitalization projects across the country.

Code joined GIE Media after graduating from Ohio University’s E.W. Scripps School of Journalism with a Bachelor of Science degree in journalism. She is an award-winning journalist honored by the Turf & Ornamental Communicators Association, the American Society of Business Press Editors and the Cleveland Press Club for her numerous contributions to the field.

Project EverGreen - Focal Point Communications

Ki Matsko

Program Director, GreenCare and SnowCare for Troops

Ki Matsko, is a graduate of Lake Erie College in Ohio. She has been the program director of GreenCare for Troop and SnowCare for Troops since 2014 and has been a military advocate throughout her life as the daughter of a WW2 veteran.  Her oldest son graduated from West Point in 2019 and currently serves in the 82nd Airborne at Fort Bragg.

In her position, Ki works daily with military families and volunteers throughout the country to answer questions and serve as a liaison between the two. She resides in the Cleveland area with her husband, two other children, both in college and three dogs.

Project EverGreen - Focal Point Communications

Nici Trem

Program Manager, GreenCare and SnowCare for Troops

As program manager for GCFT/SCFT, Trem works to match military families with volunteers across the nation. Building relationships with both military families and volunteers are important to her. She feels it is crucial for both families and volunteers to have an actual person they can contact whether it is during the registration process itself, or helping set up services once a match has been made.

Trem is a graduate from Kent State University.

Project EverGreen - The Hong Kong Polytechnic University

Jeff Fenner

Communications Consultant

Jeff Fenner brings more than 25 years of experience as an award-winning journalist and marketing professional to Project EverGreen. He is responsible for overseeing Project EverGreen’s branding efforts, website content, social media platforms and public relations outreach. Fenner is a partner in B Communications and has previously worked at GIE Media and Meister Media.

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