Service is in their DNA, is it in yours? Military families sacrifice so much for us, and it’s incumbent upon the green industry to share what we do best – create thriving lawns, trees and plants that look good but also provide social and rehabilitative benefits for deployed service members and their families.
Contractor volunteers are the heart and soul of Project EverGreen’s GreenCare for Troops initiative, and SiteOne Landscape Supply and leading industry suppliers are stepping up to help recruit new volunteers to help military families and post 9/11 veterans with a service-connected disability in their time of need.
Through a pilot program – being offered in New York, Connecticut and Massachusetts – new volunteers who register with the program and agree to help at least one military family with free lawn and landscape services will be rewarded with discounts from a variety of suppliers.
New GreenCare for Troops volunteers who complete the online registration process at www.ProjectEverGreen.org will receive an email with special discount coupons redeemable at SiteOne locations in Connecticut, Massachusetts and New York for select turf maintenance and control product purchases.
Participating companies in the initial launch include FMC, Lebanon Turf, Nufarm and PBI-Gordon. Additional suppliers will be added as the program expands.
“These valuable services provide military families and wounded and disabled veterans with peace of mind and freedom to heal,” says Cindy Code, executive director of Project EverGreen. “A managed lawn and yard provides vital outdoor space for military personnel, disabled veterans and their families to begin their recovery and re-connect with their families.”
GreenCare for Troops enters its 12th year providing complimentary lawn and landscape services for the families of currently deployed military personnel, and post 9/11 disabled veterans with a service-connected disability.
Nufarm is the presenting sponsor and Toro is the platinum sponsor of the GreenCare for Troops program.