Mike Sisti has 20 years of sales, marketing, and management experience within the Green Industry. His background includes developing sales and marketing programs for several start-up lawn care companies, as well as launching and operating his own independent lawn and tree care business. In his career, he has worked with such organization as Lebanon Turf, J.C. Ehrlich Co., DuPont, Spyker, in additional to developing agronomic and marketing strategies for several start-up LCOs. He currently owns Weed Man of Montgomery County (Pa.). Mike is an accomplished writer, having authored both technical and marketing articles for such leading Green Industry magazines as Landscape Management, Lawn & Landscape, and Golfdom. In addition to his turf knowledge, he is also a NJ Certified Tree Expert and an ISA Certified Arborist. Additionally, he has completed coursework in agronomy from Rutgers University and Penn State and holds an M.B.A. from Rider University, Lawrenceville, NJ.
Board of Directors
Former Business Unit Manager for the Pest Control Solutions (PCS) group for BASF, Dan Carrothers has responsibility for managing the overall pest control business including termite and general insect. Dan is located at their St Louis site which is designated as the Pest Control Center of Excellence for BASF. Dan has responsibility for the sales, marketing, regulatory, R&D and operations related to the pest control business. Prior to this, Dan was the chief operating officer (COO) for DATACORE Marketing LLC, with responsibility for managing all day-to-day operations as well as all operations employees; supporting quality control, client services, and business development; and overseeing the processes for hiring, training, and retaining employees as a member of the senior management team. Prior to Dan’s role at BASF and DATACORE, Dan led the Green business for Bayer Environmental Science in Research Triangle Park, North Carolina. Dan has also worked in various roles with both Monsanto Canada Inc. in Winnipeg as well as Esso Petroleum Canada in Winnipeg, Toronto, and Edmonton. Dan is married to wife Kim and they have two children; Lindsay and Ryan. They recently became grandparents for the first time with the arrival of Lily in July of 2010.
In addition to his work with Project EverGreen, Tom Delaney is director of government affairs for the Professional Landcare Network. He was with the Professional Lawn Care Association of America (PLCAA) for 15 years, during four of which he also served as executive vice president.
Prior to joining PLCAA, Tom spent 15 years as a state of Georgia pesticide regulator. During this time, he implemented the Treated Wood and Chemigation Programs for the state, which received national recognition. In 1994, he received Landscape Management’s Lawn Care Industry Person of the Year Award. In 2002, Tom was one of the recipients of the industry’s Leadership Award sponsored by Lawn & Landscape magazine and Bayer Environmental Science.
A board certified entomologist, Norm holds a Bachelor of Science degree with a major in entomology from the University of Florida. He was named “Member Emeritus” of the Advisory Council to the Entomology Program at Florida A & M University in 1991. Norm serves as an advisor to the EPA (State of Florida and State of Tennessee) as well as the Entomological Society of America, the Florida Entomological Society and the American Chemical Society.
Norman is celebrating his 52nd year in the pest control and lawn care industries, is a Past President of PLANET, and in 2008 he was inducted into Pest Management Professional magazine’s Hall of Fame.
Paul McDonough has over 30 years of green industry experience. Much of that experience has been in management roles with major green industry service and supplier companies.In addition to being a Project EverGreen past president, throughout his career, Paul has served in leadership positions for several industry associations including Government Affairs Chair for PLANET, president, Environmental Industry Council of CT., a founding board member of the Mass. Association of Lawn Care Professionals, president of the Ohio Professionals for Responsible Regulation and a board member the New England Agricultural Chemical Association. Additionally, he has served as an appointee on legislative and regulatory task forces related to industry issues in Connecticut, Massachusetts and New Hampshire.
Jose Milan has spent nearly 30 years in the Green Industry, holding numerous national and international senior marketing and product branding positions at two major chemical companies. He currently is director of Turf & Ornamental Operations for Bayer in Research Triangle Park, North Carolina. A Puerto Rico native, Milan is active in many Green Industry associations, including Turf & Ornamental Communicators Association (Vice-President for 7 years), Golf Course Superintendent Association of America, American Nursery and Landscape Association (Committee Member), Professional Lawn Care Association of America (Committee Member), Turf Producers International (Committee Member), Society of American Florists, American Landscape Contractors Association, Sports Turf Association, Professional Grounds Maintenance Society, and Responsible Industry for a Sound Environment (Committee Chair). He is active in his community and church.
Patti Niewoehner is director of marketing services for Phoenix Environmental Care LLC, a value-added products company firmly committed to environmental and product stewardship. Her responsibilities include managing the company’s customer service, advertising and public relations programs.
Patti earned her business degree from Valdosta State University and joined Union Carbide’s Ag Division where she worked in sales and field development. She also marketed fungicides in the peach markets of Georgia, North Carolina and South Carolina. Patti spent several years with Sandoz Crop Protection as a territory manager in North Carolina, where she spearheaded new product launches and received the “Bell Ringer” award for outstanding sales results.
Patti worked with Griffin L.L.C. for eight years as manager, marketing services and later became herbicide product manager. At Griffin, Patti was named Sales Support Person of the Year. Patti is also active in her home community and has served on the Brooks County Zoning Committee and with the local victim assistance program.
With over 18 years of business experience Alan truly believes in maintaining and preserving green spaces for all to enjoy. This belief has kept Alan busy both in business and representing the Canadian Landscape Industry. His efforts have included helping develop the IPM Accreditation Program in Canada as an active member on the IPM Council of Canada’s board of Directors and In 2004 was elected to the Provincial Board of Landscape Ontario.
Alan embraces many of the challenges facing the green industry today and views them as opportunities for the future. His passion for Project EverGreen has no borders. As president of Project EverGreen Canada, Alan feels together we can make a difference globally in ensuring green spaces remain part of our environment and our future.
Cindy Code is president of B Communications, a green industry consulting and communications firm. For more than 22 years she has been a proactive communicator and journalist within the green industry community. Code’s reputation was established through her two-decade tenure at Lawn & Landscape magazine. In her roles as editor, account manager, publisher and Internet content manager, she was a respected communicator and active participant within the industry. Code joined GIE Media after graduating from Ohio University’s E.W. Scripps School of Journalism with a Bachelor of Science degree in journalism. She is an award-winning journalist honored by the Turf & Ornamental Communicators Association, the American Society of Business Press Editors and the Cleveland Press Club for her numerous contributions to the field. In addition to being Executive Director of Project EverGreen and manages communications and Web content for a number of green industry clients.
Joyce’s breadth of experience in successfully developing domestic and global marketing and media campaigns for green industry and other businesses in the US, EU and Asia, informs his commitment and passion to help demonstrate and fulfill Project EverGreen’s mission. As national projects manager, Joyce mobilizes industry partners to donate pro bono green space revitalization services to recipients. He is particularly proud of helping develop Project EverGreen’s Memorandum of Understanding with the National Park Service, enabling donations to the Statue of Liberty National Monument, and the National Mall and Memorial Parks in Washington, D.C.
Joyce also previously served as a green industry advisor to the Golf Course Superintendents Association of America, (GCSAA) and PLANET legacy industry associations, as well as vice-president of the Turf & Ornamental Communicators Association (TOCA).
Joyce’s experience and discipline in developing and deploying successful strategic marketing platforms, media campaigns and promotional events for green industry and other businesses in the US, EU and Asia informs his function as Project EverGreen’s national projects manager in planning and implementing our mission and tactics.
Over recent years, Joyce has coordinated the planning, development and execution of 25 prior and current pro bono landscaping revitalization donations in service to charitable agencies, schools, parks and youth athletic fields in communities across the country. He collaborates with urban mayoral and parks & recreation officials to identify neglected, under served, or under-budgeted parks and ball fields, and mobilizes professional landscape and nursery contractors and other volunteers, who all donate their services and materials to provide our pro bono landscape renovations and renewals to their local communities.
Joyce has a B.A. in English Literature, Arts & Sciences from The University of Pennsylvania, and executive certificates in Business Management from The Wharton School of the University of Pennsylvania, and in Marketing Strategy from INSEAD – International School of Advanced Business Studies, Fontainebleau, France.
Judith Matsko is a recognized leader in the Greater Cleveland and Greater Akron communities. Most recently, Matsko served as the President of the Board of the NOH Chapter of the Leukemia and Lymphoma Society. She is also past President of the Junior League of Cleveland.
Other community involvement includes being a board member of the Children’s Hunger Alliance, Women in Touch with Akron’s Needs, and the Cornerstone of Hope. Matsko had chaired the American Girl Fashion Show American for the University Hospitals Seidman Cancer Center for the past 17 years.
As a 35-year teacher and coach, her students were actively involved in the NFL Play 60 and the Fuel Up to Play 60 programs with the Cleveland Browns, the American Heart Association Greater Cleveland and the American Dairy Association. She has a Bachelor of Science in Education from Miami (Ohio) University and a Master in the Art of Teaching, from Marygrove College in Michigan. Matsko taught health and physical education and coached volleyball and track and field with the Strongsville (Ohio) City Schools for the past 32-years. She has received numerous awards for her work in philanthropy.