billvogelBill has been involved in the “green industry” his whole life. He grew up on a dairy farm just outside Milwaukee Wisconsin and later worked with his Dad in the family farm supply business. After graduating college with a degree in agronomy, Bill started the Spring Valley division of the family business to work with the lawn care, landscape and golf course markets. Spring Valley now ships throughout the US and the world supplying fertilizer and ice melter products. Supporting the industry, Bill has been on the boards of The Wisconsin Landscape Contractors, Wisconsin Green Industry Federation, Mid-Am Horticultural Trade Show, Project Evergreen and more. Married with three grown children, Bill enjoys his four grandchildren, snowboarding, biking and flying his plane.

Mike_SistiMike Sisti has 20 years of sales, marketing, and management experience within the Green Industry. His background includes developing sales and marketing programs for several start-up lawn care companies, as well as launching and operating his own independent lawn and tree care business. In his career, he has worked with such organization as Lebanon Turf, J.C. Ehrlich Co., DuPont, Spyker, in additional to developing agronomic and marketing strategies for several start-up LCOs. He currently owns Weed Man of Montgomery County (Pa.). Mike is an accomplished writer, having authored both technical and marketing articles for such leading Green Industry magazines as Landscape Management, Lawn & Landscape, and Golfdom. In addition to his turf knowledge, he is also a NJ Certified Tree Expert and an ISA Certified Arborist. Additionally, he has completed coursework in agronomy from Rutgers University and Penn State and holds an M.B.A. from Rider University, Lawrenceville, NJ.

DaveRavelSMALLDave brings significant strategic planning and leadership skills to the board of Project EverGreen. Dave’s 20 plus-year career in the green industry began with operating a regional branch of a lawn care company. Since then, his roles includes key sales, marketing and sales management positions with major chemical companies in the green industry. Currently, he is Head of Sales, Turf & Landscape North America for Syngenta. During his career he has worked closely with superintendents, lawn care professionals, arborists, pest control operators and green industry distribution. His close working relationship with these industry professionals enables him to understand their business needs, help create solutions and contribute to the overall growth of the industry. He is active in a variety of green industry associations. A native of Reading, PA, he earned an MBA in Marketing from Frederick Taylor University and a Bachelor of Science in Environmental Education from Slippery Rock University of Pennsylvania. Dave lives in Greensboro with his wife and two daughters.
MikedMike’s career in direct marketing and data management spans 25 years. Focusing primarily on Lawn Care, but including other service industries as well, Mike has helped companies of all sizes market their businesses and gain new customers to create healthy green space. His active involvement in national associations such as PLANET, PLCAA, NPMA and OLCA lends fresh perspective to his marketing techniques, while keeping him abreast of the latest industry technology and trends. Since joining Real Green Systems eight years ago, Mike has toured the U.S. helping thousands of customers market and grow their businesses through the use of direct marketing and data management strategies. Mike and his wife, Tami, have been married for over 31 years and have two adult children. When not working, he enjoys working in his yard, spending time with his family, boating and golfing.


Board of Directors

dancarrothersFormer Business Unit Manager for the Pest Control Solutions (PCS) group for BASF, Dan Carrothers has responsibility for managing the overall pest control business including termite and general insect. Dan is located at their St Louis site which is designated as the Pest Control Center of Excellence for BASF. Dan has responsibility for the sales, marketing, regulatory, R&D and operations related to the pest control business. Prior to this, Dan was the chief operating officer (COO) for DATACORE Marketing LLC, with responsibility for managing all day-to-day operations as well as all operations employees; supporting quality control, client services, and business development; and overseeing the processes for hiring, training, and retaining employees as a member of the senior management team. Prior to Dan’s role at BASF and DATACORE, Dan led the Green business for Bayer Environmental Science in Research Triangle Park, North Carolina. Dan has also worked in various roles with both Monsanto Canada Inc. in Winnipeg as well as Esso Petroleum Canada in Winnipeg, Toronto, and Edmonton. Dan is married to wife Kim and they have two children; Lindsay and Ryan. They recently became grandparents for the first time with the arrival of Lily in July of 2010.

seancaseySean Casey is vice president of sales with Nufarm Turf and Ornamental. A graduate of Purdue University, Sean is actively involved with RISE and PLANET. He resides in Greenwood, Ind. with his wife, Ellen and two daughters, Lauren and Rachel.

tomdelaney2In addition to his work with Project EverGreen, Tom Delaney is director of government affairs for the Professional Landcare Network. He was with the Professional Lawn Care Association of America (PLCAA) for 15 years, during four of which he also served as executive vice president.

Prior to joining PLCAA, Tom spent 15 years as a state of Georgia pesticide regulator. During this time, he implemented the Treated Wood and Chemigation Programs for the state, which received national recognition. In 1994, he received Landscape Management’s Lawn Care Industry Person of the Year Award. In 2002, Tom was one of the recipients of the industry’s Leadership Award sponsored by Lawn & Landscape magazine and Bayer Environmental Science.

Pierre Pereira is the Vice President of Sales and Marketing for Billy Goat Industries, a specialty turf equipment manufacture that was recently acquired by Briggs and Stratton’s (NYSE: BASCO) Power Products Group. Pierre served as an officer of Billy Goat for 8 years before the acquisition and has 24 years of progressive responsibility inclusive of sales, marketing, product management, business development, category management and vice president roles with Billy Goat, Ingersoll Rand and Mitsui Machinery. IR was a diversified Fortune 200 manufacturing company with $11B in revenue and MMD was a division of Mitsui, a $35B Japanese trading company. Pierre served on the Board of directors for the American Rental Association from 2011 to 2013. The association serves to promote the $40B equipment rental industry and the success of its members. He currently serves on the ARA foundation board – a 501c3 that promotes scholarships, mentoring and disaster relief in the industry. In addition he currently serves on the vendor advisory panel for True Value Rental as well as for the National Pavement Expo. Pierre has a B.A. from State University of NY, College at Cortland and an M.B.A from NYU’s Stern school of business. Pierre, his wife Shelly and three children reside in Kansas City.
Maureen Thompson is the Commercial Director for FMC Professional Solutions, North America. She has been involved in the T&O industry for more than 2O years in sales, sales management and key account management. Thompson is a native of Kankakee, Illinois and holds an Agricultural degree from the University of Illinois, Champaign – Urbana. She currently resides with her husband, John, in Peachtree City, Georgia.
Anthony Williams is considered a leading authority on Environomics. He is a 29+ Year veteran manager with Marriott International winning Marriott’s highest honor the J.W. Marriott Award of Excellence in 2008 and is a two time winner of Marriott Golf’s Grounds Manager of the Year award. He has developed and sustained cutting edge environmental programs for golf courses and hotels throughout his career. He was the 2006 National Public and Overall winner of the Environmental Leaders in Golf Contest for his work at the Stone Mountain Golf Club and was selected as the 2010 honoree of the GCSAA President’s Award for Environmental Stewardship. He was also the recipient of the GCSAA 2014 Excellence in Government Relations Award for his role in water conservation policies in Georgia.

A sought after writer and speaker Williams was recognized by the Turf & Ornamental Communicators Association as the 2011 Environmental Communicator of the Year. The American Hotel and Lodging Association acknowledged his work at the Atlanta Evergreen Marriott Conference Resort by selecting Evergreen as their 2010 National “Good Earth Keeping” award winner. He is currently the Environmental Editor for Golfdom magazine and is involved in numerous environmental, service and philanthropic activities. He is also a 9th degree Black Belt, Founder of the Cornerstone Martial Arts Society and 2001 inductee into the International Martial Arts Hall of Fame. His first environmental book, The Environmental Stewardship Toolkit was released at the 2012 Golf Industry Show by John Wiley and Sons publishing.

MurrayMurray Wingate is the Turf Grass Marketing and Sales Manager at Lebanon Turf products, the professional products division of Lebanon Seaboard Corp. He has been involved with Turfgrass sales, marketing, and production for over 20 years. Murray grew up on a dairy farm in the Finger Lakes region of New York and has worked in agriculture or horticulture his whole life. He holds a degree in Agronomy for SUNY Cobleskill and is a Certified Turfgrass Professional from the PLCAA/University of Georgia program.

Advisory Council

philfogartyPhil Fogarty began working in the green industry in 1980 when he purchased Crowley’s Lawn Service from entrepreneur and inventor Tom Crowley. Crowley’s grew substantially by offering a variety of services including residential and commercial lawn care, industrial and residential vegetation control, tree and shrub treatments and outdoor pest control. In late 1997, Phil negotiated a merger of the lawn, tree and shrub portions of the company with Scott’s Lawn Service. After an 18-month assignment with Scott’s Lawn Service as a consultant, Phil resumed management of Crowley’s Vegetation Control and established the initial WEED MAN Franchise in the Cleveland area in early 2000. Phil operates Growing Opportunities LLC., the Master Franchiser of the Weed Man system in Ohio, Pennsylvania and upstate New York. Growing Opportunities, LLC. offers franchise opportunities and currently supports 13 franchise partners in over 40 territories. Phil Fogarty lives in Munson Township, Ohio with his wife Sally and their four boys.
scottfrithSince 1995, Scott Frith has held several positions at Lawn Doctor, Inc., currently serving as their CEO. Scott has a BA from Seton Hall University and a MBA from Fordham University. Mr. Frith is an active member of the International Franchise Association, where he has earned his Certified Franchise Executive designation and currently serves as the Chairman of the marketing and public relations committee. Frith has been featured in numerous business and industry publications, including; The Wall Street Journal, USA Today, Brand Licensing magazine, Direct Marketing magazine, Landscape Management magazine, Lawn and Landscape magazine, Turf Magazine, and Grounds Maintenance magazine.
deng2013Den Gardner is past executive director of Project EverGreen and now serves in a consulting role for the organization. Gardner has spent more than 25 yearss working in the green industry, first as the founder and current executive director of a national marketing association for green industry trade publications and marketers (TOCA), consulting in marketing communications in the Green Industry and now as a consultant for Project EverGreen. Gardner has worked in association management, marketing communications and the media throughout his 38-year business career. He has won numerous state and national writing and marketing communications awards. He has a passion for all that’s green (including golf and baseball) and travels the country promoting the benefits of healthy green spaces. He works and resides in New Prague, Minn., 45 minutes southwest of the Twin Cities.
Norm-GoldenbergSince 1997, Norm Goldenberg has held the positions of vice president, government/public affairs for TruGreen; vice president, government/public affairs, licensee relations and technical services for Terminix International; and senior vice president – Terminix International and TruGreen. With over 33 years of experience in the pest control industry, he has received numerous industry awards, including Lawn & Landscape magazine’s Guardian of the Environment and Trendsetting Contractor Awards and the National Pest Management Association’s Pinnacle Award. He was also named “One of the 25 Most Influential People in the Pest Control Industry” by PCT Magazine.

A board certified entomologist, Norm holds a Bachelor of Science degree with a major in entomology from the University of Florida. He was named “Member Emeritus” of the Advisory Council to the Entomology Program at Florida A & M University in 1991. Norm serves as an advisor to the EPA (State of Florida and State of Tennessee) as well as the Entomological Society of America, the Florida Entomological Society and the American Chemical Society.

Norman is celebrating his 52nd year in the pest control and lawn care industries, is a Past President of PLANET, and in 2008 he was inducted into Pest Management Professional magazine’s Hall of Fame.

Dave Hansen has over 30 years of experience in the green industry. As CEO of Swanson Russell, the largest advertising agency in the green industry, Hansen has worked in all aspects of the turf and landscape industries. He has worked with numerous clients in the golf, landscape, and nursery industries. From commercial mowing companies to turf chem companies and everything in between that help make things green, he has a passion much beyond his business. He is an avid gardener and loves to do landscape work. Yes, he’s the one who thrives to have the best lawn and landscape in the neighborhood. Hansen has been involved with Project Evergreen from the very beginning.
Tom Linnen is the portfolio marketing leader for the U.S. Turf & Ornamental business division of Dow AgroSciences. He manages the portfolio strategies for all herbicides, insecticides and fungicides in the T&O segment. He also oversees the account management team and works closely with distributors and formulators to develop new opportunities and technologies for the market. Linnen joined Dow AgroSciences in 1988 and has held various positions, including sales representative, account manager, senior marketing manager and district sales manager. He has a degree in packaging design from the Rochester Institute of Technology.

paulmcdonoughPaul G. McDonough is a Strategic Account Manager for Agrium Advanced Technologies.

Paul McDonough has over 30 years of green industry experience. Much of that experience has been in management roles with major green industry service and supplier companies.In addition to being a Project EverGreen past president, throughout his career, Paul has served in leadership positions for several industry associations including Government Affairs Chair for PLANET, president, Environmental Industry Council of CT., a founding board member of the Mass. Association of Lawn Care Professionals, president of the Ohio Professionals for Responsible Regulation and a board member the New England Agricultural Chemical Association. Additionally, he has served as an appointee on legislative and regulatory task forces related to industry issues in Connecticut, Massachusetts and New Hampshire.

Jose_Milan_2Jose Milan has spent nearly 30 years in the Green Industry, holding numerous national and international senior marketing and product branding positions at two major chemical companies. He currently is director of Turf & Ornamental Operations for Bayer in Research Triangle Park, North Carolina. A Puerto Rico native, Milan is active in many Green Industry associations, including Turf & Ornamental Communicators Association (Vice-President for 7 years), Golf Course Superintendent Association of America, American Nursery and Landscape Association (Committee Member), Professional Lawn Care Association of America (Committee Member), Turf Producers International (Committee Member), Society of American Florists, American Landscape Contractors Association, Sports Turf Association, Professional Grounds Maintenance Society, and Responsible Industry for a Sound Environment (Committee Chair). He is active in his community and church.

pattiniewoehnerPatti Niewoehner is director of marketing services for Phoenix Environmental Care LLC, a value-added products company firmly committed to environmental and product stewardship. Her responsibilities include managing the company’s customer service, advertising and public relations programs.

Patti earned her business degree from Valdosta State University and joined Union Carbide’s Ag Division where she worked in sales and field development. She also marketed fungicides in the peach markets of Georgia, North Carolina and South Carolina. Patti spent several years with Sandoz Crop Protection as a territory manager in North Carolina, where she spearheaded new product launches and received the “Bell Ringer” award for outstanding sales results.

Patti worked with Griffin L.L.C. for eight years as manager, marketing services and later became herbicide product manager. At Griffin, Patti was named Sales Support Person of the Year. Patti is also active in her home community and has served on the Brooks County Zoning Committee and with the local victim assistance program.

marisa_palmieriMarisa Palmieri is an experienced Green Industry editor who’s won numerous awards for her coverage of the landscape and golf course markets from the Turf & Ornamental Communicators Association (TOCA), the Press Club of Cleveland and the American Society of Business Publication Editors (ASBPE). In 2007, ASBPE named her a Young Leader. She graduated with a Bachelor of Science in Journalism, cum laude, from Ohio University’s Scripps School of Journalism.
DSC_0072Steve has been active in the green industry for over 50 years. He has a B.S. in horticulture from Iowa State University. He and his wife, Suz, live near Council Bluffs, Iowa. They have operated Trusty & Associates for 33 years, supplying communications, market research and photography to the green industry. They are retail correspondents for IGC Retailer, and write regularly for numerous trade and consumer publications. He served as horticultural consultant and editor of Gardening Made Easy cards for International Masters Publishers. Steve has hosted radio call-in shows on gardening, supplied gardening segments for TV and written newspaper columns. He has extensive experience in association management, trade show management and meeting planning. He is a member of the Turf & Ornamental Communicators Association and Garden Writers Association and has won many of their writing and photography awards. He is also a member of the American Horticultural Society, Sports Turf Managers Association and other industry groups. Besides Project EverGreen, he has served on the boards of a number of different green industry associations and currently serves on several committees. Throughout his life, he has been committed to helping people get more enjoyment – in an environmentally friendly way – out of their contacts with the turf and ornamentals that make up the green space of our environment.

A proud Canadian, Alan White is the current president of Project EverGreen Canada and owner of Turf Systems Inc. based in Burlington, Ontario.

With over 18 years of business experience Alan truly believes in maintaining and preserving green spaces for all to enjoy. This belief has kept Alan busy both in business and representing the Canadian Landscape Industry. His efforts have included helping develop the IPM Accreditation Program in Canada as an active member on the IPM Council of Canada’s board of Directors and In 2004 was elected to the Provincial Board of Landscape Ontario.

Alan embraces many of the challenges facing the green industry today and views them as opportunities for the future. His passion for Project EverGreen has no borders. As president of Project EverGreen Canada, Alan feels together we can make a difference globally in ensuring green spaces remain part of our environment and our future.



CindyCode2Cindy Code is president of B Communications, a green industry consulting and communications firm. For more than 22 years she has been a proactive communicator and journalist within the green industry community. Code’s reputation was established through her two-decade tenure at Lawn & Landscape magazine. In her roles as editor, account manager, publisher and Internet content manager, she was a respected communicator and active participant within the industry. Code joined GIE Media after graduating from Ohio University’s E.W. Scripps School of Journalism with a Bachelor of Science degree in journalism. She is an award-winning journalist honored by the Turf & Ornamental Communicators Association, the American Society of Business Press Editors and the Cleveland Press Club for her numerous contributions to the field. In addition to being Executive Director of Project EverGreen and manages communications and Web content for a number of green industry clients.

Michael Joyce joins Project Evergreen with nearly 30 years of extensive private sector background in domestic and global marketing and communications management in consumer goods, pharmaceuticals, and chemicals, at DDB Worldwide, Bristol-Myers Squibb, Novartis Animal Health and Crop Protection groups, and Novartis and Syngenta Lawn & Garden businesses. Most recently, he served at the Woodruff Sweitzer agency as Arysta LifeScience Turf & Ornamental Products account manager before starting his own green industry consultancy.

Joyce’s breadth of experience in successfully developing domestic and global marketing and media campaigns for green industry and other businesses in the US, EU and Asia, informs his commitment and passion to help demonstrate and fulfill Project EverGreen’s mission. As national projects manager, Joyce mobilizes industry partners to donate pro bono green space revitalization services to recipients. He is particularly proud of helping develop Project EverGreen’s Memorandum of Understanding with the National Park Service, enabling donations to the Statue of Liberty National Monument, and the National Mall and Memorial Parks in Washington, D.C.

Joyce also previously served as a green industry advisor to the Golf Course Superintendents Association of America, (GCSAA) and PLANET legacy industry associations, as well as vice-president of the Turf & Ornamental Communicators Association (TOCA).

Joyce’s experience and discipline in developing and deploying successful strategic marketing platforms, media campaigns and promotional events for green industry and other businesses in the US, EU and Asia informs his function as Project EverGreen’s national projects manager in planning and implementing our mission and tactics.

Over recent years, Joyce has coordinated the planning, development and execution of 25 prior and current pro bono landscaping revitalization donations in service to charitable agencies, schools, parks and youth athletic fields in communities across the country. He collaborates with urban mayoral and parks & recreation officials to identify neglected, under served, or under-budgeted parks and ball fields, and mobilizes professional landscape and nursery contractors and other volunteers, who all donate their services and materials to provide our pro bono landscape renovations and renewals to their local communities.

Joyce has a B.A. in English Literature, Arts & Sciences from The University of Pennsylvania, and executive certificates in Business Management from The Wharton School of the University of Pennsylvania, and in Marketing Strategy from INSEAD – International School of Advanced Business Studies, Fontainebleau, France.